Media Coverage
Articles
Green Myths Source: Los Angeles Times. February, 2010 - Listing their top 10 green home myths, an L.A. Times writer recommends EcoLogo products and using the Six Sins of Greenwashing as a guideline. 
61.4 KiBGreen or Greenwashing? You Decide Source: The Orillia Packet & Times. February 19, 2010 - Greenwashing and the FTC guidelines are written about in the Orillia Packet. The Six Sins of Greenwashing are also listed. 34.2 KiBGreenwashing in Green Marketing: A Rising Trend Source: Natural Home Magazine. February 17, 2010 - Natural Home Magazine examines the trend of greenwashing in green marketing and references the Seven Sins of Greenwashing. 32.6 KiBGreenwashing Finds - Key Items to Look For Source: EcoPulse. February 11, 2010 - A blogger lists some credible eco-labels as referred to by Green Living. 221.6 KiBMisleading "Natural" Claims Source: Natural Cosmetic News. February 4 2010 - The Seven Sins are explained in an article about greenwashing in the cosmetics industry. 39.7 KiBGreenwashing: Making Companies Come Clean About Their Claims Source: Cleaning and Maintenance Management Online. January 2010 - The author of this article discusses mixed messages that are being sent with the green and sustainability movements. He outlines some of The Sins of Greenwashing and suggest companies should work within standards already set by trusted third parties. 36.6 KiBConsumer Groups Fight Greenwashing Source: The Copenhagen Post, January 14, 2010 - Consumer groups in Denmark are taking action against greenwashing by introducing new rules for companies claiming to have environmentally preferable products. The Sins of Greenwashing Study is mentioned. 18.8 KiBHousing has been 'greenwashed' Source: Philadelphia Weekly, January 6, 2010 - This article about third-party certification and greenwashing in the housing industry discusses The Sins of Greenwashing Study. 30.0 KiBAre You Getting Greenwashed? Source: Homemakers Magazine, November, 2009 - Homemakers Magazine published a 7-page article about greenwashing. The article features an interview with Scott McDougall, President of TerraChoice. 2.5 MiBRadio New Zealand Interview Lise Beutel of TerraChoice interviews with Radio New Zealand “Nine to Noon” host Kathryn Ryan about greenwashing and the Seven Sins study. 
4.6 MiBJohnson & Johnson’s Sustainability Strategy Includes Avoiding Greenwashing Source: TriplePundit, November 14, 2009. By Nayelli Gonzalez - This article discusses Johnson and Johnson's sustainability efforts and how they ensure they have transparency by following the 7 Sins of Greenwashing. 42.7 KiBOnline Game Targets Greenwashing Source: Packaging Digest, October 14, 2009. By David Bellm - This article talks about greenwashing and the Name That Sin game. 33.9 KiBThe Eco-Sell Source: Macleans Magazine, October 7, 2009. By Kate Lunau - The Seven Sins of Greenwashing study is referred to in this article about how green marketing can change the world. 26.4 KiBManufacturers: Beware of "Greenwashing" Source: Environmental Leader, October 4, 2009. By David Dornfeld - The author of this article talks about greenwashing and makes a reference to the Six Sins of Greenwashing. 33.0 KiBThe Seventh Sin Source: Alternatives Magazine, October 2009. Brian Mulch - A page in Alternatives Magazine discusses the findings of The Seven Sins of Greenwashing Study. 2.0 MiBPreventing Greenwash Report Source: CSR International, September 23, 2009. This report mentions the Seven Sins of Greenwashing. 33.7 KiB
Videos
