Print Archive
Green Glossary: Greenwashing Source: Growing a Green Family Blog, June 14, 2010 - This blog post defines greenwashing for its readers, and includes the coverage each sins from TerraChoice's Seven Sins of Greenwashing study. 
924.0 KiBTest Your Knowledge of the Seven Sins of Greenwashing with Name that Sin! Source: Green Living Blog, June 10, 2010 - This post aims to educate the consumer about the seven sins of greenwashing and invites the reader to test their knowledge by playing TerraChoice's online game, "Name that Sin". 340.3 KiBGreenwashing is the New Grey Source: Schulich Engineer Magazine, Spring 2010 - This article has great coverage of the Seven Sins of Greenwashing study, with great insight from TerraChoice’s Scott McDougall. 3.1 MiBGreenwash: Beyond the False Claim Source: Earth Times, May 25, 2010 - False claims in the consumer product industry are discussed in this article with mention of the Seven Sins of Greenwashing. 284.3 KiBGreenwashing Away Our Future Source: GreenBuilder Magazine Online. April 2010 - In this article, Matt Power discusses TerraChoice's Seven Sins of Greenwashing study in depth. 352.5 KiBSome Companies Greenwash in Effort to Clean Up Source: The Chicago Tribune - This article advises consumers to be aware of TerraChoice's Seven Sins of Greenwashing study as to avoid purchasing greenwashed products. 820.0 KiBJump on the Green Train With Your Eyes Open Source: BC Chapter of the American Marketing Association. April 27, 2010. This article features great coverage of the important insights gained from TerraChoice’s Seven Sins of Greenwashing study. 379.6 KiBAvoiding Greenwash and its Dangers Source: Andrew Winston Blog. April 21, 2010 - On his personal blog, Andrew Winston discusses how marketers can use TerraChoice's Seven Sins study and Ogilvy and Mather's new guide to avoid greenwashing. 465.0 KiBHow Not to Get Greenwashed Source: The Globe and Mail. April 19, 2010 - Erin Millar explains how to avoid greenwashing with advice from Scott McDougall and a mention of EcoLogo. 35.7 KiBA New Tool for Avoiding Greenwash Source: Sustainable Life Media. April 19, 2010 - Andrew Winston explains how TerraChoice's Seven Sins of Greenwashing study and Ogilvy and Mather's new Earth marketing guide can be used together by marketers to avoid greenwashing. 552.5 KiBThe Fifth Sin Impacts Green Certifications Source: Trans World News. April 9, 2010 - Trans World News writes about a report released by the Green Business League on the Sin of Fibbing. 19.9 KiBNewPage Sponsors Webinar on Marketing Strategies To Avoid Greenwashing Source: Business Week. March 31, 2010 - An article announcing the webinar entitled "Green Marketing without Greenwashing", featuring Scot Case. 24.2 KiBSix Obstacles on the Road to Corporate Responsibility Source: The Huffington Post. March 15, 2010 - The authors of "The Responsibility Revolution" mention the Seven Sins of Greenwashing in this article for The Huffington Post. 28.2 KiBGuerrilla Marketing Goes Green Book Review Source: Suite 101. March 10, 2010 - This review of "Guerilla Marketing Goes Green" mentions that the book lists the Six Sins of Greenwashing. 34.0 KiBSFI Marks 2,000 Chain-of-Custody Certified Locations Source: What They Think. March 10, 2010 - This article on the SFI Program quotes the Seven Sins of Greenwashing and notes the support of the program in the report. 23.6 KiBEnergy Efficiency: Restaurants go green for looks not savings Source: Greenwire. March 5, 2010 - Scot Case is interviewed in an article about restaurants and environmental sustainability. 26.1 KiBHow Going Green Can Hurt Your Business Source: QSR Magazine. March, 2010 - Consumers have become more aware about greenwashing and in this article, business's are warned not to commit and on the "Sins". 50.6 KiBCorporate Green: New Study Reveals How Perceptions Don’t Match Reality Source: Ecorazzi. March 1, 2010 - The Sins of Greenwashing are covered in this article along with suggestions on how to avoid them. 41.7 KiBGreen Myths Source: Los Angeles Times. February, 2010 - Listing their top 10 green home myths, an L.A. Times writer recommends EcoLogo products and using the Six Sins of Greenwashing as a guideline. 61.4 KiBGreen or Greenwashing? You Decide Source: The Orillia Packet & Times. February 19, 2010 - Greenwashing and the FTC guidelines are written about in the Orillia Packet. The Six Sins of Greenwashing are also listed. 34.2 KiBGreenwashing in Green Marketing: A Rising Trend Source: Natural Home Magazine. February 17, 2010 - Natural Home Magazine examines the trend of greenwashing in green marketing and references the Seven Sins of Greenwashing. 32.6 KiBGreenwashing Finds - Key Items to Look For Source: EcoPulse. February 11, 2010 - A blogger lists some credible eco-labels as referred to by Green Living. 221.6 KiBMisleading "Natural" Claims Source: Natural Cosmetic News. February 4 2010 - The Seven Sins are explained in an article about greenwashing in the cosmetics industry. 39.7 KiBGreenwashing: Making Companies Come Clean About Their Claims Source: Cleaning and Maintenance Management Online. January 2010 - The author of this article discusses mixed messages that are being sent with the green and sustainability movements. He outlines some of The Sins of Greenwashing and suggest companies should work within standards already set by trusted third parties. 36.6 KiBConsumer Groups Fight Greenwashing Source: The Copenhagen Post, January 14, 2010 - Consumer groups in Denmark are taking action against greenwashing by introducing new rules for companies claiming to have environmentally preferable products. The Sins of Greenwashing Study is mentioned. 18.8 KiBHousing has been 'greenwashed' Source: Philadelphia Weekly, January 6, 2010 - This article about third-party certification and greenwashing in the housing industry discusses The Sins of Greenwashing Study. 30.0 KiBAre You Getting Greenwashed? Source: Homemakers Magazine, November, 2009 - Homemakers Magazine published a 7-page article about greenwashing. The article features an interview with Scott McDougall, President of TerraChoice. 2.5 MiBRadio New Zealand Interview Lise Beutel of TerraChoice interviews with Radio New Zealand “Nine to Noon” host Kathryn Ryan about greenwashing and the Seven Sins study. 
4.6 MiBJohnson & Johnson’s Sustainability Strategy Includes Avoiding Greenwashing Source: TriplePundit, November 14, 2009. By Nayelli Gonzalez - This article discusses Johnson and Johnson's sustainability efforts and how they ensure they have transparency by following the 7 Sins of Greenwashing. 42.7 KiBOnline Game Targets Greenwashing Source: Packaging Digest, October 14, 2009. By David Bellm - This article talks about greenwashing and the Name That Sin game. 33.9 KiBThe Eco-Sell Source: Macleans Magazine, October 7, 2009. By Kate Lunau - The Seven Sins of Greenwashing study is referred to in this article about how green marketing can change the world. 26.4 KiBManufacturers: Beware of "Greenwashing" Source: Environmental Leader, October 4, 2009. By David Dornfeld - The author of this article talks about greenwashing and makes a reference to the Six Sins of Greenwashing. 33.0 KiBThe Seventh Sin Source: Alternatives Magazine, October 2009. Brian Mulch - A page in Alternatives Magazine discusses the findings of The Seven Sins of Greenwashing Study. 2.0 MiBNew Advertising Code to Crack Down on Greenwash Source: G-Online, September 16, 2009. By Leon Gettler - This Australian Association of National Advertisers published an Environmental Claims in Advertising and Marketing Code, which will help Australia crack down on greenwash. 23.8 KiB7 Deadly Sins of Greenwashing Source: CEPro, August 27, 2009. By Steven Castle - This article outlines The 7 Sins of Greenwashing. 44.6 KiBGovernment Hears Green Claims Source: Maintenance Supplies, August 20, 2009. By Kate Rusnak - The article discusses how governments are taking greenwashing more seriously. Recent enforcement actions have been taken by the FTC and Canada Competition Bureau against major corporations making false green marketing claims. 25.5 KiBGreenwashing: New Report Offers Tips for Staying Out of Trouble Source: Triplepundit, August 19, 2009. By Deborah Fleischer - The author of this article contrasts The Seven Sins of Greenwashing report to a new report Understanding and Preventing Greenwash: A Business Guide. 30.8 KiBGovernment Preparing to Tackle "Greenwashing" Phenomenon Source: Entrepreneur, August 12, 2009. By Trisha L. Smith - Members of the House Energy and Commerce Committee met recently to discuss fair green marketing practices. TerraChoice appeared as a witness of the congress. 21.7 KiB5 Ways to Protect Your Company from Green Litigation Source: AllBusiness, August 1, 2009. By Jonathan Sweet - This article discusses green remodeling in homes and how remodelers can protect themselves from potential green lawsuits. 51.6 KiBThe Art of Greenwashing Source: University of Western Australia, July 1, 2009
This article talks about the difficulties in shopping for green products and how to avoid being greenwashed. 64.7 KiBPreventing Greenwash Report Source: CSR International, September 23, 2009. This report mentions the Seven Sins of Greenwashing. 33.7 KiBSINS Sins of Greenwashing Test 563.2 KiBGREENWASH TAINTS MOST “ECO-FRIENDLY” CLAIMS Source: The Ecologist, June 23, 2009
This article mentions of the Seven Sins of Greenwashing study based on Scot Case's testimony in Washington. 170.2 KiBCONSUMERS FACE WAVE OF GREENWASH Source: The Age, June 30, 2009
By Mathew Murphy
Australian coverage of the Seven Sins of Greenwashing study and of Scott McDougall’s presence in Australia this week. 109.0 KiBEXPERT SAYS GREENWASHING WIDESPREAD Source: Smart Company, June 30, 2009
By David Stone-Resneck
Australian coverage of the Seven Sins of Greenwashing report findings. Also covers the Australian travels of Scott McDougall, TerraCoice President. 93.2 KiBAMERICAN SHOPPERS MISLED BY GREENWASH, CONGRESS TOLD Source: Guardian.co.uk June 21, 2009 By Suzanne Goldenberg
This article discusses the Seven Sins of Greenwashing report. Scot Case's testimony to Congress is used to provide a summary of the report. 22.9 KiBGREEN CLAIMS BY MARKETERS GO UNCHECKED Source: USA Today, June 22, 2009 by Traci Watson
Traci Watson’s article cites the Seven Sins of Greenwashing study and reviews recent legal actions taken by the Federal Trade Commission (FTC). 28.1 KiBSTUDY: 98 PERCENT OF “ECO-FRIENDLY” PRODUCTS MAKE MISLEADING CLAIMS Source: Mother Jones, June 22, 2009 by Josh Harkinson
This article talks about Greenwashing and discusses the Seven Sins study. 13.6 KiB“GREENWASHING” RAMPANT IN US, SAYS EXPERT Source: BusinessGreen.com, June 24, 2009 by Danny Bradbury
This article contains details from the Seven Sins of Greenwashing Study, based on Scot Case’s testimony in Washington. 12.1 KiBCONGRESS PONDERS GREENWASHING Source: Sierra Club, June 24, 2009. By Sarah F. Kessler
Based on Scot Case's testimony, Kessler describes the Seven Sins of Greenwashing study. 62.7 KiBUS PACKAGING COVERED IN FALSE GREEN CLAIMS, CONGRESS TOLD Source: PackagingNews.co.uk- June 25, 2009 by Jill Park
A report of Scot Case's testimony to the U.S. Energy and Commerce Panel. 39.8 KiBCONSUMERS MISLED BY GREENWASH Source: The Chicago Tribune, Chicago, IL, USA, June 26, 2009
Consumers misled by Greenwash
Based on Suzanne Goldenberg's article in the Guardian, this writer reports on the findings of the Seven Sins report. 298.6 KiBthestar.com - Make your life a little less toxic May 19th, 2009 99.5 KiBThe 7 Deadly Sins of Greenwashing May 8th, 2009 45.4 KiBMaintenance Supplies - Greenwashing affects 98% of cleaning products May 14th, 2009 27.5 KiBPackaging Digest - (Greenwashing affects 98% of products says Terrachoice) May 7th, 2009 27.5 KiBScott McDougall, President and CEO of TerraChoice High-resolution photo 
652.3 KiBForbes.com - Some Marketers Should Reconsider ''Organic'' Positioning April 9, 2009 110.1 KiBConsumer's Digest - Inside America's Green Machine April 2009 1,016.7 KiBToronto Star - Eco-friendly labelling? It's a lot of 'greenwash' April 17, 2009 200.3 KiBCBC.ca - Attention shoppers: beware of false eco-claims April 15, 2009 110.5 KiBDon't Be Duped SOG 40.8 KiBTime Magazine - Eco-Buyer Beware September 11, 2008 394.7 KiBThe Montreal Gazette - Not So Green After All February 16, 2008 503.6 KiBThe Economist - The Good Consumer January 19, 2008 256.7 KiB
924.0 KiBTest Your Knowledge of the Seven Sins of Greenwashing with Name that Sin! Source: Green Living Blog, June 10, 2010 - This post aims to educate the consumer about the seven sins of greenwashing and invites the reader to test their knowledge by playing TerraChoice's online game, "Name that Sin". 340.3 KiBGreenwashing is the New Grey Source: Schulich Engineer Magazine, Spring 2010 - This article has great coverage of the Seven Sins of Greenwashing study, with great insight from TerraChoice’s Scott McDougall. 3.1 MiBGreenwash: Beyond the False Claim Source: Earth Times, May 25, 2010 - False claims in the consumer product industry are discussed in this article with mention of the Seven Sins of Greenwashing. 284.3 KiBGreenwashing Away Our Future Source: GreenBuilder Magazine Online. April 2010 - In this article, Matt Power discusses TerraChoice's Seven Sins of Greenwashing study in depth. 352.5 KiBSome Companies Greenwash in Effort to Clean Up Source: The Chicago Tribune - This article advises consumers to be aware of TerraChoice's Seven Sins of Greenwashing study as to avoid purchasing greenwashed products. 820.0 KiBJump on the Green Train With Your Eyes Open Source: BC Chapter of the American Marketing Association. April 27, 2010. This article features great coverage of the important insights gained from TerraChoice’s Seven Sins of Greenwashing study. 379.6 KiBAvoiding Greenwash and its Dangers Source: Andrew Winston Blog. April 21, 2010 - On his personal blog, Andrew Winston discusses how marketers can use TerraChoice's Seven Sins study and Ogilvy and Mather's new guide to avoid greenwashing. 465.0 KiBHow Not to Get Greenwashed Source: The Globe and Mail. April 19, 2010 - Erin Millar explains how to avoid greenwashing with advice from Scott McDougall and a mention of EcoLogo. 35.7 KiBA New Tool for Avoiding Greenwash Source: Sustainable Life Media. April 19, 2010 - Andrew Winston explains how TerraChoice's Seven Sins of Greenwashing study and Ogilvy and Mather's new Earth marketing guide can be used together by marketers to avoid greenwashing. 552.5 KiBThe Fifth Sin Impacts Green Certifications Source: Trans World News. April 9, 2010 - Trans World News writes about a report released by the Green Business League on the Sin of Fibbing. 19.9 KiBNewPage Sponsors Webinar on Marketing Strategies To Avoid Greenwashing Source: Business Week. March 31, 2010 - An article announcing the webinar entitled "Green Marketing without Greenwashing", featuring Scot Case. 24.2 KiBSix Obstacles on the Road to Corporate Responsibility Source: The Huffington Post. March 15, 2010 - The authors of "The Responsibility Revolution" mention the Seven Sins of Greenwashing in this article for The Huffington Post. 28.2 KiBGuerrilla Marketing Goes Green Book Review Source: Suite 101. March 10, 2010 - This review of "Guerilla Marketing Goes Green" mentions that the book lists the Six Sins of Greenwashing. 34.0 KiBSFI Marks 2,000 Chain-of-Custody Certified Locations Source: What They Think. March 10, 2010 - This article on the SFI Program quotes the Seven Sins of Greenwashing and notes the support of the program in the report. 23.6 KiBEnergy Efficiency: Restaurants go green for looks not savings Source: Greenwire. March 5, 2010 - Scot Case is interviewed in an article about restaurants and environmental sustainability. 26.1 KiBHow Going Green Can Hurt Your Business Source: QSR Magazine. March, 2010 - Consumers have become more aware about greenwashing and in this article, business's are warned not to commit and on the "Sins". 50.6 KiBCorporate Green: New Study Reveals How Perceptions Don’t Match Reality Source: Ecorazzi. March 1, 2010 - The Sins of Greenwashing are covered in this article along with suggestions on how to avoid them. 41.7 KiBGreen Myths Source: Los Angeles Times. February, 2010 - Listing their top 10 green home myths, an L.A. Times writer recommends EcoLogo products and using the Six Sins of Greenwashing as a guideline. 61.4 KiBGreen or Greenwashing? You Decide Source: The Orillia Packet & Times. February 19, 2010 - Greenwashing and the FTC guidelines are written about in the Orillia Packet. The Six Sins of Greenwashing are also listed. 34.2 KiBGreenwashing in Green Marketing: A Rising Trend Source: Natural Home Magazine. February 17, 2010 - Natural Home Magazine examines the trend of greenwashing in green marketing and references the Seven Sins of Greenwashing. 32.6 KiBGreenwashing Finds - Key Items to Look For Source: EcoPulse. February 11, 2010 - A blogger lists some credible eco-labels as referred to by Green Living. 221.6 KiBMisleading "Natural" Claims Source: Natural Cosmetic News. February 4 2010 - The Seven Sins are explained in an article about greenwashing in the cosmetics industry. 39.7 KiBGreenwashing: Making Companies Come Clean About Their Claims Source: Cleaning and Maintenance Management Online. January 2010 - The author of this article discusses mixed messages that are being sent with the green and sustainability movements. He outlines some of The Sins of Greenwashing and suggest companies should work within standards already set by trusted third parties. 36.6 KiBConsumer Groups Fight Greenwashing Source: The Copenhagen Post, January 14, 2010 - Consumer groups in Denmark are taking action against greenwashing by introducing new rules for companies claiming to have environmentally preferable products. The Sins of Greenwashing Study is mentioned. 18.8 KiBHousing has been 'greenwashed' Source: Philadelphia Weekly, January 6, 2010 - This article about third-party certification and greenwashing in the housing industry discusses The Sins of Greenwashing Study. 30.0 KiBAre You Getting Greenwashed? Source: Homemakers Magazine, November, 2009 - Homemakers Magazine published a 7-page article about greenwashing. The article features an interview with Scott McDougall, President of TerraChoice. 2.5 MiBRadio New Zealand Interview Lise Beutel of TerraChoice interviews with Radio New Zealand “Nine to Noon” host Kathryn Ryan about greenwashing and the Seven Sins study. 4.6 MiBJohnson & Johnson’s Sustainability Strategy Includes Avoiding Greenwashing Source: TriplePundit, November 14, 2009. By Nayelli Gonzalez - This article discusses Johnson and Johnson's sustainability efforts and how they ensure they have transparency by following the 7 Sins of Greenwashing. 42.7 KiBOnline Game Targets Greenwashing Source: Packaging Digest, October 14, 2009. By David Bellm - This article talks about greenwashing and the Name That Sin game. 33.9 KiBThe Eco-Sell Source: Macleans Magazine, October 7, 2009. By Kate Lunau - The Seven Sins of Greenwashing study is referred to in this article about how green marketing can change the world. 26.4 KiBManufacturers: Beware of "Greenwashing" Source: Environmental Leader, October 4, 2009. By David Dornfeld - The author of this article talks about greenwashing and makes a reference to the Six Sins of Greenwashing. 33.0 KiBThe Seventh Sin Source: Alternatives Magazine, October 2009. Brian Mulch - A page in Alternatives Magazine discusses the findings of The Seven Sins of Greenwashing Study. 2.0 MiBNew Advertising Code to Crack Down on Greenwash Source: G-Online, September 16, 2009. By Leon Gettler - This Australian Association of National Advertisers published an Environmental Claims in Advertising and Marketing Code, which will help Australia crack down on greenwash. 23.8 KiB7 Deadly Sins of Greenwashing Source: CEPro, August 27, 2009. By Steven Castle - This article outlines The 7 Sins of Greenwashing. 44.6 KiBGovernment Hears Green Claims Source: Maintenance Supplies, August 20, 2009. By Kate Rusnak - The article discusses how governments are taking greenwashing more seriously. Recent enforcement actions have been taken by the FTC and Canada Competition Bureau against major corporations making false green marketing claims. 25.5 KiBGreenwashing: New Report Offers Tips for Staying Out of Trouble Source: Triplepundit, August 19, 2009. By Deborah Fleischer - The author of this article contrasts The Seven Sins of Greenwashing report to a new report Understanding and Preventing Greenwash: A Business Guide. 30.8 KiBGovernment Preparing to Tackle "Greenwashing" Phenomenon Source: Entrepreneur, August 12, 2009. By Trisha L. Smith - Members of the House Energy and Commerce Committee met recently to discuss fair green marketing practices. TerraChoice appeared as a witness of the congress. 21.7 KiB5 Ways to Protect Your Company from Green Litigation Source: AllBusiness, August 1, 2009. By Jonathan Sweet - This article discusses green remodeling in homes and how remodelers can protect themselves from potential green lawsuits. 51.6 KiBThe Art of Greenwashing Source: University of Western Australia, July 1, 2009
This article talks about the difficulties in shopping for green products and how to avoid being greenwashed. 64.7 KiBPreventing Greenwash Report Source: CSR International, September 23, 2009. This report mentions the Seven Sins of Greenwashing. 33.7 KiBSINS Sins of Greenwashing Test 563.2 KiBGREENWASH TAINTS MOST “ECO-FRIENDLY” CLAIMS Source: The Ecologist, June 23, 2009
This article mentions of the Seven Sins of Greenwashing study based on Scot Case's testimony in Washington. 170.2 KiBCONSUMERS FACE WAVE OF GREENWASH Source: The Age, June 30, 2009
By Mathew Murphy
Australian coverage of the Seven Sins of Greenwashing study and of Scott McDougall’s presence in Australia this week. 109.0 KiBEXPERT SAYS GREENWASHING WIDESPREAD Source: Smart Company, June 30, 2009
By David Stone-Resneck
Australian coverage of the Seven Sins of Greenwashing report findings. Also covers the Australian travels of Scott McDougall, TerraCoice President. 93.2 KiBAMERICAN SHOPPERS MISLED BY GREENWASH, CONGRESS TOLD Source: Guardian.co.uk June 21, 2009 By Suzanne Goldenberg
This article discusses the Seven Sins of Greenwashing report. Scot Case's testimony to Congress is used to provide a summary of the report. 22.9 KiBGREEN CLAIMS BY MARKETERS GO UNCHECKED Source: USA Today, June 22, 2009 by Traci Watson
Traci Watson’s article cites the Seven Sins of Greenwashing study and reviews recent legal actions taken by the Federal Trade Commission (FTC). 28.1 KiBSTUDY: 98 PERCENT OF “ECO-FRIENDLY” PRODUCTS MAKE MISLEADING CLAIMS Source: Mother Jones, June 22, 2009 by Josh Harkinson
This article talks about Greenwashing and discusses the Seven Sins study. 13.6 KiB“GREENWASHING” RAMPANT IN US, SAYS EXPERT Source: BusinessGreen.com, June 24, 2009 by Danny Bradbury
This article contains details from the Seven Sins of Greenwashing Study, based on Scot Case’s testimony in Washington. 12.1 KiBCONGRESS PONDERS GREENWASHING Source: Sierra Club, June 24, 2009. By Sarah F. Kessler
Based on Scot Case's testimony, Kessler describes the Seven Sins of Greenwashing study. 62.7 KiBUS PACKAGING COVERED IN FALSE GREEN CLAIMS, CONGRESS TOLD Source: PackagingNews.co.uk- June 25, 2009 by Jill Park
A report of Scot Case's testimony to the U.S. Energy and Commerce Panel. 39.8 KiBCONSUMERS MISLED BY GREENWASH Source: The Chicago Tribune, Chicago, IL, USA, June 26, 2009
Consumers misled by Greenwash
Based on Suzanne Goldenberg's article in the Guardian, this writer reports on the findings of the Seven Sins report. 298.6 KiBthestar.com - Make your life a little less toxic May 19th, 2009 99.5 KiBThe 7 Deadly Sins of Greenwashing May 8th, 2009 45.4 KiBMaintenance Supplies - Greenwashing affects 98% of cleaning products May 14th, 2009 27.5 KiBPackaging Digest - (Greenwashing affects 98% of products says Terrachoice) May 7th, 2009 27.5 KiBScott McDougall, President and CEO of TerraChoice High-resolution photo 652.3 KiBForbes.com - Some Marketers Should Reconsider ''Organic'' Positioning April 9, 2009 110.1 KiBConsumer's Digest - Inside America's Green Machine April 2009 1,016.7 KiBToronto Star - Eco-friendly labelling? It's a lot of 'greenwash' April 17, 2009 200.3 KiBCBC.ca - Attention shoppers: beware of false eco-claims April 15, 2009 110.5 KiBDon't Be Duped SOG 40.8 KiBTime Magazine - Eco-Buyer Beware September 11, 2008 394.7 KiBThe Montreal Gazette - Not So Green After All February 16, 2008 503.6 KiBThe Economist - The Good Consumer January 19, 2008 256.7 KiB
