As the author of the acclaimed Sins of Greenwashing studies and reports, TerraChoice is widely recognized as an expert on greenwashing. A science-based marketing firm, we help clients convert genuine environmental leadership into winning strategy, communications and positioning. TerraChoice consultants work with clients to help them avoid greenwashing and understand what genuine environmental leadership means:
TerraChoice consultants conduct reviews of marketing collateral (such as websites, marketing brochures, presentations, product packaging, communications pieces, etc.) to ensure the most credible and genuine environmental marketing possible. Recommendations are provided on any claims perceived to be greenwashing.
Green Screening Criteria/Program Guideline Development
TerraChoice consultants work with retailers, service providers and purchasing organizations to develop comprehensive and robust green programs to help them identify legitimately greener products. TerraChoice’s scientific approach takes into consideration environmental and social impacts across the entire lifecycle that are specific to the product category or process. TerraChoice develops end-to-end green programs, from the screening or rating criteria to the measurement of impacts/benefits associated with greener products and the tools and materials associated with the program (such as screening guidelines, questionnaires, testing protocols and checklists).
TerraChoice consultants develop scientifically-sound sustainability messages and communications programs that will resonate with target audiences (customers and the general market) to position clients as legitimate sustainability leaders. Visit TerraChoice.com to learn more.