The Seven Sins of Greenwashing

If you believe that you have been greenwashed by a company engaging in misleading environmental marketing practices, send a letter to a company to ask them to stop GREENWASHING.

The example below is meant to serve as a template for your own letter or email.

Subject: I’ve been greenwashed
To: _________

I recently noticed that your product _________ committed one of the Sins of Greenwashing (www.sinsofgreenwashing.org).  Your product commits the Sin of _________ by _________.

Your greenwashing practices are misleading consumers about the environmental benefits of
your products.

I am writing to ask your company to stop greenwashing.  Be honest about the environmental
claims on your products.  Provide proof and specific information of the claims you are making; don’t focus on one environmental impact of a product when there are others that are just as important; don’t make green claims when the product itself has no discernible environmental benefits.

I will not buy products that greenwash.  Please stop your greenwashing.

Sincerely,
_________

Sample Letter to Company May 4, 2009 1.5 KiB